Company Profiles [w/ 3 Reasons to Invest in Video Profiles]
Nowadays, businesses and companies in almost every industry at every level, from McDonalds to ‘Mom-n’-Pop’ jewelry stores, are striving to reinforce connections and build relationships with current and potential clientele.
The most effective outlet for constructing these types of affiliations is via the digital landscape; the internet is where the modern consumer finds information. That information could be cohesive, easily accessible, engaging content that effectively bonds to both a person’s analytical and emotional spirit; or, it could be perceived as the exact opposite: convoluted, tiresome, and abstract. The modern consumer is more than familiar with both types of informational content. Which of the two do you think they might prefer?
This question doesn’t need an answer, because we all know that the more contextualized, relevant, and detailed information is, the more easily digested it becomes for your audience. This is why developing a company profile for your business is considered essential by most of the public. A company profile is an excellent way “to highlight the company, staff, and the environment which encompasses an organization… (and) can be displayed to staff, stakeholders,” and audience of your organization. More thoroughly stated:
A company profile is an introduction to your business, and aims to tell an audience about your products or services. However, a company profile shouldn't just tell your audience what you sell -- it should also tell viewers why you sell it. A company profile often includes a compelling story about how the company began, as well as the company's vision and values (Hubspot, 2021).
When developing a company profile, there are some Key Features and Helpful Hints that can help you in crafting the profile’s structure and content.
Key features include things like: Organization’s Mission/Company Mission Statement, Background and History, Product/Services, Storefront/Digital store atmosphere, and a Company Description.
Some Helpful Hints when developing include things like: Consider Using Timelines or Brief Synopsis of company history, Company Milestones (ie. Accomplishments, Awards, Announcements, Growth and Expansion, Honors, and/or Recognitions), Consider and Highlight what makes your company stand out against your competition.
But, what’s the best way to showcase your company through your company profile? How do you highlight your employees, your stores, your products and services while also developing a basis of trust with your audience? How do you deliver your message quickly, cohesively, and effectively through your company profile?
You might jump to the ‘About Us’ or ‘Our Mission’ tabs many organizations feature on their official websites; but in an ever-changing, fast-paced world, simply writing a few details about your company’s forty-year history --intermixed with some paragraphs about community commitment, business practices, etc.-- and posting a few headshots of administrative players isn’t going to comprehensively satisfy a large number of potential customers.
Please don’t think I’m trying to discredit those touches and details that are so very important to websites for the education of their respective consumers. But, these efforts to connect to a customer emotionally can be taken so much further.
And Video Profiles are the way to do it!
Video Profiles are why companies like Nike, Inc. continue successfully driving up sales and the emotional currency they have with their audience, “Nike’s profile portrays a larger, grander vision, compelling an audience to believe in their Brand even before they purchase a product” (Hubspot, 2021).
Here are 3 Huge Reasons why Video Profiles are The Best Way to approach your Company Profile design:
Unlike ‘About Us’ pages or Business Beliefs and Missions from company websites, videos have universal shareability among nearly every channel of digital media. In particular, social media channels like Facebook, Instagram, and Youtube are international platforms to publicly voice your business’ or organization’s message.
Instead of hoping and wishing for consumers to notice your products, services, and/or website, you can compel your audience to actively seek you out. With vested time, comes vested interest. The more time your audience spends with your brand, the more they will grow to “Believe” in that brand.
And Video is so contagious! “Tweets with video get 10 times more engagement than those without” (Twitter Business, 2020) while the general consensus across platforms states that Video Posts are shared ~ 200% more than image and text posts, combined (Wyzowl, 2020). (And with most social media platforms offering analytics and data, you can track the measures of your video efforts in real-time, allowing you to tweak your message, audience segment, etc., as needed.)
External Investors, Awards, Grants, etc.
With a company profile, an audience member should be able to get a sense of what your organization is all about. This includes the services/products you offer, the employees consumers can expect to interact with, testimonials from passionate clientele, the reason why your organization does what it does, and why you believe in the mission/goal/expansion you wish to achieve.
For administrations all over the world, especially those interested and actively seeking attention from External Investments, public award applications and private business funding, federal state and/or local grants and/or loans, a Video Profile is, simply put, the easiest way to communicate all of these details --and much more-- in one succinct message, that only requires a few minutes of time.
It’s no secret that organizations and companies looking to succeed in the modern era need to develop and actively maintain websites. But did you know that video content can actually hike your organic list of potential leads? It also happens to be an incredible way to link your website to social media posts, and inflate digital and physical foot traffic.
A website is essential for the modern-day consumer as a means of research and familiarity, but the SEO ranking (in addition to a few other factors) of your site can play an enormous role in its potential outreach. Video content, especially things like Video Company Profiles, are efficient mechanisms to increase your SEO ranking. Not only directing and increasing network traffic to your site, but also increasing the time consumers are likely to spend on your website as “People spend 88% (or 2.6x) more time on websites featuring video” and “Videos placed on landing pages can increase conversion by up to 80%” (Forbes, 2019).
It's undeniable that the power and efficiency of producing a Video for your Company Profile is unrivaled by any other venue!
So, if you are trying to develop a solid Company Profile that captures the essence of your organization, it might help to keep some of these tips in mind.
And of course, if you would like to get a professional opinion, Young Pros Entertainment is here to help consult with you creatively, guide you through the process, and produce a piece of content you and the people you work with can all be proud of.
Call our offices today at (318) 759-7767 to speak with Dezerra and schedule an appointment for a consultation, or you can email us at firstname.lastname@example.org or email@example.com. And please, feel free to check out our website to learn more about Young Pros Entertainment and what we are here to say! https://www.youngprosent.com/