MARKETING AND MEDIA FOR
POLICE & LAW ENFORCEMENT DEPARTMENTS
Police departments and law enforcement agencies can use effective marketing and media to recruit staff, push initiatives, and inform the community of best practices to produce better communities.
Video content is the best form of media to reach recruits, the community, and encourage staff.
Highlights every aspect of the law enforcement agency and displays key leadership. This is a great internal video for new hires and recruits, but also for the community.
Citizens or law enforcement professionals discuss their experiences to motivate others to serve the community.
This video can be used for promotional purposes, during events, and for presentations to showcase the agency.
Showcases your organization in a "ready for TV" format.
Allow the community or perspective recruits to take a virtual tour of the dental office(s) before even booking an appointment.
Videos specifically designed for social media (TikTok, Instagram, Youtube Shorts)
Professional images will create visual engagement for recruits and motivate existing staff and the community.
SOLUTIONS FOR POLICE & LAW ENFORCEMENT DEPARTMENTS
Creation and/or management of website to showcase the department's brand and message.
Developing engaging content, graphic design, blogs, video, brochures, and more to showcase the department's brand.
Optimizing the department's online presence and widening the target audience through Facebook, Instagram, Twitter, TikTok, LinkedIn, and Youtube
Intentional branding will allow efforts to maintain a consistent look and feel. This process will involve establishing a branding guide and isolating a specific theme.
Targeted marketing through ads, geofencing, geotargeting, over the top (OTT), and more to put the department right in front of the community.
This initiative will be constructed around planning that gives the department the most visibility and engagement for the community.