MARKETING AND MEDIA FOR THE FOOD & BEVERAGE INDUSTRY
YPE is the go-to marketing and media partner for restaurants and bars seeking to increase visibility, attract diners, and showcase their unique culinary experience. Our comprehensive marketing and media services help restaurants tell their story, highlight their cuisine and atmosphere, and connect with customers across digital and traditional platforms through engaging, high-quality content.
TRANSFORMATIVE
VIDEO PRODUCTION
Video content is one of the most effective ways to showcase food, atmosphere, and experience—driving appetite, engagement, and customer visits both online and in person.
PROFILE VIDEO
Highlights the business’s concept, leadership, chefs, atmosphere, and dining experience. This video introduces the brand, builds credibility, and invites customers to experience the restaurant firsthand.
TESTIMONIAL VIDEO
Guests and staff share authentic experiences, highlighting food quality, drinks, service, and atmosphere. Testimonial videos help build trust and influence dining decisions.
GENERAL VIDEO
Versatile video content used for marketing campaigns, events, menus, and online platforms to showcase signature dishes, specials, and the overall dining experience.
TV COMMERCIAL
Professionally produced, broadcast-ready content designed to promote transit services, public awareness campaigns, or initiatives across television and streaming platforms.
VIRTUAL TOUR
Allows potential guests to explore the business space remotely, highlighting ambiance, seating, and design—helping diners feel confident before they arrive.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos capture food preparation, behind-the-scenes moments, specials, and guest experiences to drive engagement and visits.
ENGAGING IMAGES
Capturing the food, people, and environment that bring the restaurant’s brand and experience to life.
Chef and staff headshots
Food and menu photography
Interior and exterior restaurant imagery
Restaurant branding and lifestyle images
COMPLETE MARKETING
SOLUTIONS FOR THE FOOD & BEVERAGE INDUSTRY
WEBSITE
Creation and/or management of a website to showcase menus, products, locations, ordering options, events, and brand identity. This may include online ordering integration, reservations, media galleries, and promotional features.
CONTENT CREATION
Developing engaging content including food photography, beverage visuals, video production, promotional graphics, commercials, and digital assets to highlight products, experiences, and brand personality.
SOCIAL MEDIA
Optimizing the brand’s online presence and expanding reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include menu features, product launches, behind-the-scenes moments, promotions, events, and customer highlights.
BRANDING
Intentional branding ensures a cohesive, recognizable, and appetizing look and feel across all platforms. This process includes establishing branding guidelines and maintaining a consistent visual identity that reflects flavor, atmosphere, and experience.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to increase foot traffic, promote new offerings, drive online orders, and expand brand awareness.
CONSULTING
Strategic planning and guidance focused on increasing visibility, strengthening brand positioning, and aligning marketing efforts with customer trends and growth goals.