MARKETING AND MEDIA FOR THE SPORTING INDUSTRY
YPE is a marketing and media partner for sports teams and organizations seeking to elevate visibility, engage audiences, and showcase competition at every level. From high school and collegiate teams to semi-professional, professional, and conference organizations, YPE delivers comprehensive marketing and media services that capture performance, build brand identity, and extend reach through high-quality production and storytelling.
TRANSFORMATIVE
VIDEO PRODUCTION
Video content is essential in sports, capturing competition, emotion, and momentum. YPE specializes in producing dynamic sports content that highlights athletic performance, team culture, and live action across platforms.
PROFILE VIDEO
Highlights the team, organization, or conference identity, leadership, athletes, and mission. This video serves as a cornerstone asset for promotion, recruitment, sponsorships, and brand storytelling.
TESTIMONIAL VIDEO
Athletes, coaches, administrators, or partners share their experiences, reinforcing credibility, culture, and the impact of the organization.
GENERAL VIDEO
Versatile video content used for marketing campaigns, events, sponsorship decks, and digital platforms to showcase programs, achievements, and competition.
TV COMMERCIAL
Professionally produced, broadcast-ready content designed to promote teams, events, conferences, or initiatives across television and streaming platforms.
VIRTUAL TOUR
Allows fans, recruits, and partners to explore facilities, stadiums, arenas, or training environments remotely, increasing accessibility and engagement.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos highlight game action, highlights, behind-the-scenes moments, and athlete features to drive engagement.
ENGAGING IMAGES
Capturing competition, passion, and performance at every level of sport.
Live game and event photography and videography
Athlete, coach, and staff portraits
Facilities and venue imagery
Sports branding and promotional images
COMPLETE MARKETING
SOLUTIONS FOR THE SPORTING INDUSTRY
WEBSITE
Creation and/or management of a website to showcase teams, organizations, schedules, standings, media galleries, livestream access, sponsorships, and recruitment information. This may include ticketing integration, event updates, and fan engagement features.
CONTENT CREATION
Developing engaging content including game-day photography, highlight videos, promotional graphics, athlete features, commercials, and digital media to capture competition, performance, and team culture.
SOCIAL MEDIA
Optimizing the organization’s online presence and expanding reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include game highlights, live updates, athlete spotlights, behind-the-scenes content, and promotional campaigns.
BRANDING
Intentional branding ensures a consistent and recognizable look and feel across all platforms. This process includes establishing branding guidelines and maintaining a cohesive visual identity that reflects team pride, professionalism, and competitive spirit.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to promote games, events, recruitment, sponsorship visibility, and fan engagement.
CONSULTING
Strategic planning and guidance focused on increasing visibility, attendance, recruitment, sponsorship value, and overall brand growth. Consulting ensures marketing and media efforts align with organizational goals and audience engagement strategies.