MARKETING AND MEDIA FOR
BEAUTY PROFESSIONALS
YPE is the ultimate partner for professionals in the beauty industry, offering a range of top-notch marketing and media services. From beauticians and barbers to makeup artists, spas, nail techs, and massage therapists, our comprehensive offerings cater to every niche within the beauty sector.
STUNNING
VIDEO PRODUCTION
Video content is the best form of media to reach your target client and display your work.
COMPANY PROFILE
Highlights every aspect of the business, displays key leadership, and showcases each services. This is a great internal video for new hires, but a great external video for new clients that can be played in the shop or office.
TESTIMONIAL VIDEO
Lean on the influence of your clients or staff to talk about your work. This is the best form of video to inspire new clients to explore your brand.
GENERAL VIDEO
This video can be used for promotional purposes, events, and for presentations to showcase your work.
TV COMMERCIAL
Showcases your work in a "ready for TV" format.
VIRTUAL TOUR
Allow prospective clients to take a virtual tour of your office or shop before even booking an appointment.
SOCIAL/REELS
Videos specifically designed for social media (TikTok, Instagram, Youtube Shorts)
ENGAGING IMAGES
Professional images will create visual engagement for prospective patients while motivating existing staff and patients.
STAFF HEADSHOTS
BRANDING IMAGES
TEAM IMAGES
SERVICE IMAGES
COMPLETE MARKETING
SOLUTIONS FOR THE BEAUTY INDUSTRY
WEBSITE
Creation and/or management of a website to showcase beauty professionals, services, portfolios, and booking information. This may include service menus, galleries, online scheduling, product highlights, and client resources.
CONTENT CREATION
Developing engaging content including photography, video, graphic design, tutorials, promotional assets, and digital media to highlight services, techniques, transformations, and brand personality.
SOCIAL MEDIA
Optimizing the beauty brand’s online presence and expanding reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include before-and-after visuals, tutorials, trends, behind-the-scenes content, and promotions.
BRANDING
Intentional branding ensures a cohesive, recognizable, and stylish look and feel across all platforms. This process includes establishing branding guidelines and a visual identity that reflects the brand’s aesthetic and values.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to attract new clients, promote services, and increase brand awareness.
CONSULTING
Strategic planning and guidance focused on increasing visibility, bookings, and client engagement. Consulting ensures marketing and media efforts align with business goals, trends, and target audiences.