MARKETING AND MEDIA FOR CHEER AND DANCE
YPE is a marketing and media partner for cheerleading and dance teams seeking to showcase performance, build team identity, and engage audiences. From school teams to competitive and extracurricular programs, our comprehensive marketing and media services help teams capture energy, highlight talent, and tell their story through dynamic, high-quality visual content.
TRANSFORMATIVE
VIDEO PRODUCTION
Video content is one of the most effective ways to capture movement, precision, and performance. YPE specializes in producing content that highlights choreography, athleticism, and team spirit.
CHURCH PROFILE VIDEO
Highlights the team’s identity, leadership, training, performances, and culture. This video serves as a strong introduction for audiences, supporters, and potential members.
TESTIMONIAL VIDEO
Athletes, coaches, or parents share their experiences, emphasizing teamwork, discipline, and the impact of the program.
GENERAL VIDEO
Versatile video content used for recruitment, competitions, events, and digital platforms to showcase performances and team achievements.
TV COMMERCIAL
Professionally produced, broadcast-ready content designed to promote programs, competitions, or showcases across television and streaming platforms.
VIRTUAL TOUR
Allows viewers to explore training facilities, gyms, or performance venues remotely, increasing accessibility and familiarity.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos highlight routines, practice moments, competitions, and behind-the-scenes content to drive engagement.
ENGAGING IMAGES
Capturing movement, teamwork, and performance at their peak.
Performance and competition photography
Team and individual athlete portraits
Practice and behind-the-scenes imagery
Team branding and promotional images
COMPLETE MARKETING
SOLUTIONS FOR CHEER AND DANCE
WEBSITE
Creation and/or management of a website to showcase cheer and dance teams, including team information, schedules, competitions, media galleries, achievements, and recruitment details.
CONTENT CREATION
Developing engaging content including photography, video, graphic design, promotional materials, and digital assets to highlight performances, athleticism, and team culture.
SOCIAL MEDIA
Optimizing the team’s online presence and expanding reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include routines, competition highlights, practice footage, announcements, and behind-the-scenes moments.
BRANDING
Intentional branding ensures a consistent, energetic, and professional look and feel across all platforms. This process includes establishing branding guidelines and a cohesive visual identity that reflects team spirit and performance.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to promote competitions, showcases, recruitment efforts, and program visibility.
CONSULTING
Strategic planning and guidance focused on increasing visibility, engagement, and recruitment. Consulting ensures marketing and media efforts align with team goals, competition schedules, and audience outreach.