MARKETING AND MEDIA FOR
HEALTH CARE
YPE is the trusted marketing and media partner for hospitals and healthcare systems seeking to strengthen their brand, connect with patients, and engage their communities. Our comprehensive services support every aspect of your digital presence, from strategic content creation and professional video production to impactful branding and digital marketing. We help health care systems communicate compassion, expertise, and innovation while enhancing visibility and trust across all platforms.
CREATIVE
VIDEO PRODUCTION
Video content is one of the most effective ways for health care systems to educate patients, build trust, highlight medical expertise, and connect with the communities they serve.
AGENCY PROFILE
Highlights the organizations’s mission, facilities, leadership, medical staff, and key services. This video serves as both an internal resource for staff and a powerful external tool to educate patients and engage the community.
TESTIMONIAL VIDEO
Patients and families share real experiences, recovery stories, and the quality of care they received. Testimonial videos reinforce credibility, trust, and emotional connection.
GENERAL VIDEO
Informative videos used for patient education, community outreach, events, and presentations. These videos explain procedures, promote wellness, and highlight the organization's initiatives.
TV COMMERCIAL
Broadcast-ready content that presents the organization in a polished, professional format suitable for television and streaming platforms, reinforcing brand recognition and community trust.
VIRTUAL TOUR
Allows prospective patients, families, and visitors to explore facilities remotely, including patient rooms, specialty departments, and amenities—helping reduce anxiety and improve accessibility.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos share quick health tips, orgazation highlights, staff spotlights, and community stories to increase engagement and visibility.
MOTIVATING IMAGES
Professional images will create visual engagement for patients and motivate existing staff and the community.
Physician and staff headshots
Facility and environment photography
Patient care and community moments
branding images
COMPLETE MARKETING
SOLUTIONS FOR HEALTH CARE SYSTEMS
WEBSITE
Creation and/or management of a website to showcase health care services, providers, facilities, and patient resources. This may include service overviews, provider profiles, patient education, appointment information, and media integration.
CONTENT CREATION
Developing engaging and informative content including photography, video, graphic design, educational materials, promotional assets, and digital media to clearly communicate services, care standards, and patient-focused messaging.
SOCIAL MEDIA
Optimizing the organization’s online presence and expanding reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include educational videos, service highlights, staff spotlights, community initiatives, and awareness campaigns.
BRANDING
Intentional branding ensures a consistent, professional, and trustworthy look and feel across all platforms. This process includes establishing branding guidelines and maintaining a cohesive visual identity that reflects care, credibility, and professionalism.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to increase awareness, promote services, and connect with patients and the community.
CONSULTING
Strategic planning and guidance focused on visibility, patient engagement, and clear communication. Consulting ensures all marketing and media efforts align with organizational goals, patient needs, and industry standards.