MARKETING AND MEDIA FOR MUSIC ARTISTS
YPE is a production and media partner for music artists seeking professional execution of their visual content and marketing assets. While we do not develop concepts or creative direction, we specialize in bringing artists’ ideas to life through high-quality filming, production logistics, and post-production editing. Our role is to ensure music visuals are executed efficiently, professionally, and at a level that elevates the artist’s brand.
CREATIVE
VIDEO PRODUCTION
Video content is essential for music promotion. YPE provides the technical expertise, crews, and production support needed to translate an artist’s vision into compelling visual content that connects with audiences across platforms.
ARTIST PROFILE
Highlights the artist’s brand, style, story, and presence. This video is often used for promotion, press kits, or digital platforms and focuses on production quality rather than creative development.
TESTIMONIAL VIDEO
Artists, collaborators, or partners share their experience working with YPE, emphasizing professionalism, efficiency, and execution quality.
GENERAL VIDEO
Versatile video content used for releases, announcements, branding, and digital campaigns to support the artist’s marketing efforts.
TV COMMERCIAL
Broadcast-ready promotional content created to support music releases, tours, or artist branding across television and streaming platforms.
VIRTUAL TOUR
Provides a behind-the-scenes look at music video sets, recording environments, or production locations, offering fans insight into the production process.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos highlight clips, behind-the-scenes moments, releases, and promotional content to increase engagement.
ENGAGINING IMAGES
Capturing the visuals, energy, and behind-the-scenes moments that support an artist’s brand and music marketing.
Music branding and marketing images
Behind-the-scenes production photos
Artist portraits and promotional imagery
Music video and performance photography
COMPLETE MARKETING
SOLUTIONS FOR MUSIC ARTISTS
WEBSITE
Creation and/or management of a website to showcase the artist’s music, videos, biography, tour dates, press materials, and booking information. This may include streaming integration, electronic press kits (EPKs), merchandise links, and media galleries.
CONTENT CREATION
Developing high-quality content including music videos, live performance footage, promotional visuals, photography, trailers, teasers, and digital media to support releases and audience growth. All music, concepts, and intellectual property remain owned by the artist.
SOCIAL MEDIA
Optimizing the artist’s online presence and expanding audience reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include release announcements, short-form performance clips, behind-the-scenes moments, tour promotion, and fan engagement campaigns.
BRANDING
Intentional branding ensures a cohesive, recognizable look and feel across all platforms. This process includes establishing branding guidelines and maintaining a consistent visual identity that reflects the artist’s image, sound, and audience.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to promote singles, albums, tours, streaming growth, and brand awareness.
CONSULTING
Strategic planning and guidance focused on increasing visibility, strengthening brand positioning, and aligning production with release strategies. Consulting ensures marketing and media efforts support long-term audience development while maintaining creative ownership.