MARKETING AND MEDIA FOR
POLITICAL CANDIDATES
YPE is a production and marketing partner for political candidates seeking professional execution, clear messaging, and strategic visibility throughout their campaign. From local races to state and federal campaigns, YPE provides high-quality media production, digital strategy, and logistics support to help candidates communicate effectively with voters.
INSPIRING
VIDEO PRODUCTION
Video content is one of the most powerful tools in modern political campaigns. YPE produces professional campaign videos that communicate vision, leadership, qualifications, and priorities in a clear and compelling format.
TESTIMONIAL VIDEO
Community members, supporters, and leaders share their perspectives and support, helping reinforce credibility and build voter trust.
GENERAL VIDEOS
Versatile video content used for announcements, issue-focused messaging, fundraising efforts, town halls, and digital promotion across platforms.
TV COMMERCIAL
Professionally produced, broadcast-ready campaign advertisements designed for television and streaming platforms to expand reach and voter awareness.
VIRTUAL TOUR
Provides a behind-the-scenes look at campaign headquarters, events, or community visits, helping voters feel connected to the candidate and campaign efforts.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, Facebook, X (Twitter), and YouTube Shorts. These videos highlight campaign updates, issue messaging, event coverage, and direct voter engagement.
IMPACTFUL IMAGES
Capturing leadership, community engagement, and campaign momentum.
Candidate portraits and headshots
Event and rally photography
Community interaction imagery
Campaign branding and promotional images
COMPLETE MARKETING SOLUTIONS FOR POLITICAL CANDIDATES
WEBSITE
Creation and/or management of a campaign website to showcase the candidate’s platform, biography, endorsements, events, volunteer opportunities, and donation integration. This may include media galleries, issue pages, press resources, and voter engagement tools.
CONTENT CREATION
Developing strategic campaign content including promotional videos, issue-focused messaging, graphics, photography, commercials, fundraising materials, and digital assets to clearly communicate the candidate’s vision and priorities.
SOCIAL MEDIA
Optimizing the campaign’s online presence and expanding voter reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include campaign updates, issue messaging, event coverage, short-form videos, and voter engagement initiatives.
BRANDING
Intentional branding ensures a consistent, professional, and recognizable campaign identity. This process includes establishing branding guidelines, logo usage, color palettes, messaging tone, and a cohesive visual theme across all platforms and materials.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to increase voter awareness, drive engagement, and support fundraising efforts.
CONSULTING
Strategic planning and guidance focused on maximizing visibility, strengthening messaging, and aligning media execution with campaign goals. Consulting ensures marketing, production, and outreach efforts remain cohesive and effective throughout the campaign cycle.