MARKETING AND MEDIA FOR
EVENTS
YPE is the go-to marketing and media partner for events seeking to build excitement, drive attendance, and capture meaningful experiences. From corporate events and conferences to private gatherings and community celebrations, our comprehensive marketing and media services help events tell their story, engage audiences, and extend impact before, during, and after the event.
INSPIRING
VIDEO PRODUCTION
Video content is one of the most effective ways to promote events, highlight key moments, and showcase the experience attendees can expect—driving awareness, engagement, and participation.
TESTIMONIAL VIDEO
Attendees, speakers, sponsors, or hosts share their experiences and perspectives, reinforcing credibility, excitement, and value.
GENERAL VIDEOS
Versatile video content used for marketing campaigns, presentations, sponsorship decks, and digital platforms to showcase the event’s highlights and atmosphere.
TV COMMERCIAL
Professionally produced, broadcast-ready content designed to promote the event across television and streaming platforms, increasing visibility and attendance.
VIRTUAL TOUR
Allows prospective attendees, sponsors, and partners to explore the venue or event setup remotely, improving accessibility and helping them visualize the experience.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos capture live moments, behind-the-scenes content, highlights, and real-time updates to maximize engagement.
ENGAGING IMAGES
Capturing the people, moments, and environments that define the event experience.
Event highlights and live-action photography
Speaker, performer, or host imagery
Venue and environment photography
Event branding and promotional images
COMPLETE MARKETING SOLUTIONS FOR EVENTS
WEBSITE
Creation and/or management of a website to showcase event details, schedules, speakers, ticketing, sponsors, and media. This may include registration integration, livestream access, event updates, and post-event highlights.
CONTENT CREATION
Developing engaging content including photography, video production, promotional graphics, highlight reels, commercials, digital programs, and media assets to capture and promote the event experience.
SOCIAL MEDIA
Optimizing the event’s online presence and expanding reach through platforms such as Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube. Content may include announcements, countdowns, speaker features, behind-the-scenes coverage, live updates, and recap content.
BRANDING
Intentional branding ensures a consistent, recognizable, and professional look and feel across all platforms. This process includes establishing branding guidelines and maintaining a cohesive theme that reflects the event’s purpose and audience.
DIGITAL MARKETING
Targeted marketing through digital ads, geofencing, geotargeting, over-the-top (OTT) advertising, and other strategies to increase attendance, registrations, sponsorship visibility, and overall engagement.
CONSULTING
Strategic planning and guidance focused on maximizing visibility, attendance, audience engagement, and post-event impact. Consulting ensures all marketing and media efforts align with the event’s goals and timeline.