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Social Media Branding 101


Just Do It. I'm Lovin' It. These are slogans from companies that most people know off of the top of their heads. We all want our business to be easily identified on social media, right? That starts with branding. Here are a few tips to help you develop your brand.

1. Uniformity

Brands are easily recognized online by aesthetics such as font choice, color, and logos, just to name a few. In order to effectively brand yourself or your business, you should choose a style and stick to it. Choose three fonts and four colors for your graphics. Keeping the same colors and fonts helps the mind of potential clients to always know when they see your content before they even read it.

2. Define Your Voice

When you post, your followers are paying attention to what you choose to say. It is important to set the tone of voice for your business and always use it. Once you have developed a tone, your followers will always know what to expect from you. This keeps people coming back.

3. Stick to It

Although it may seem easy to stray away from what you've created, it is important to stick to it. Your followers have grown accustomed to your theme and voice. They look forward to content from your brand. Don't let them down.

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