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  • Writer's pictureBrent Latin

Are YOU on Camera?

One of the best things you can do for your brand, business, product, or service is to put it on video! Al Green and Ann Nesby had a song years ago that said "Put It On Paper". Here is the Youtube link lol. Anyway - the song referred to a man solidifying his relationship with his girlfriend by marrying her. In a sense, having your brand on video solidifies that you are serious about your business. Here are three reasons why your brand should be on video.

#1 Video is King

Visual engagement is the top way to propel your audience to view your brand. When is the last time you watched a video? If I could assume, I would say you've watched at least one video in the last 15 to 30 minutes. That video may have been on television, social media, on display in a lobby at the doctor's office, or even on your mobile phone or tablet. The point I am making is that we are ALWAYS engaged with video content.

#2 Video is Dynamic

Think of how many commercials stick to the forefront of your mind. Every year we watch the Superbowl. Sometimes we watch it for the game; however, even if our team isn't in the game, we still watch it for the commercials. Video not only captures the sound, but it fully showcases every aspect of our human senses.

#3 Video is Affordable

In order to get professional video 20 years ago, you would have easily needed a budget of $1000-$5000 to produce. Then another $5000-$20000 to advertise on television. However, with the onset of social media and the advancement of digital media, even a small one person business can produce a high quality visual and advertise for an affordable price.

So I ask the question again. Are YOU on camera? If you are not on camera or need more visual engagement, contact us at YPE today! (

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