MARKETING AND MEDIA FOR THE NURSING HOME/ADULT CARE INDUSTRY
YPE is a trusted marketing and media partner for nursing homes, assisted living facilities, and adult care providers seeking to communicate quality of care, compassion, and community. Our comprehensive marketing and media services help care facilities build trust with families, highlight services, and present their environment with clarity and professionalism through thoughtful visual storytelling.
CREATIVE
VIDEO PRODUCTION
Video content is one of the most effective ways to help families understand care options, meet caregivers, and feel confident in their decisions. YPE produces respectful, informative video content that highlights care, safety, and community.
​COMPANY PROFILE
Highlights the facility’s mission, leadership, caregivers, amenities, and approach to resident care. This video serves as a welcoming introduction for families and prospective residents.
​TESTIMONIAL VIDEO
Residents, family members, or staff share experiences that reflect compassion, trust, and quality of care. Testimonial videos help families make informed, confident decisions.
GENERAL VIDEO
Versatile video content used for marketing campaigns, tours, presentations, and digital platforms to showcase services, programs, and facility culture.
TV COMMERCIAL
Professionally produced, broadcast-ready content designed to promote facilities or services across television and streaming platforms while maintaining appropriate and respectful messaging.
VIRTUAL TOUR
Allows families to explore living spaces, common areas, and amenities remotely, helping them become familiar with the environment before visiting in person.
SOCIAL/REELS
Short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. These videos highlight daily life, staff spotlights, activities, and community moments in a respectful, engaging way.
MOTIVATING IMAGES
Capturing the care, people, and environments that create comfort and trust.
Caregiver and staff headshots
Facility and living space photography
Resident activities and community moments
Adult care branding and promotional images
COMPLETE MARKETING
SOLUTIONS FOR NON-PROFIT ORGANIZATIONS
WEBSITE
Creation and/or management of website to showcase the department's brand and message.
CONTENT CREATION
Developing engaging content, graphic design, blogs, video, brochures, and more to showcase the department's brand.
SOCIAL MEDIA
Optimizing the department's online presence and widening the target audience through Facebook, Instagram, Twitter, TikTok, LinkedIn, and Youtube
BRANDING
Intentional branding will allow efforts to maintain a consistent look and feel. This process will involve establishing a branding guide and isolating a specific theme.
DIGITAL MARKETING
Targeted marketing through ads, geofencing, geotargeting, over the top (OTT), and more to put the department right in front of the community.
CONSULTING
This initiative will be constructed around planning that gives the department the most visibility and engagement for the community.