The video marketing game is changing and growing. It is projected that by 2022 more than 80% of online traffic will be video. Over the last 15 years we have seen the emergence of not only social media, but the impact of video marketing for any organization. Here are 5 reasons why professional video production will change your organization for the better and create more momentum for your products and services.
5. The old adage says a picture is worth 1000 words, in video we record 24, 30, 60 or even 120 pictures per second.
So let's just say a video is worth 30,000 words a second. So in essence, a professionally produced visual can convey a LARGE message in a small amount of time. Remember a video is worth 30,000 words a second!
4. The demand is HIGH!
Clients, stakeholders, consumers, followers, want to see video content from you,
The digital culture demands connecting with your organization through visual media, specifically video.
3. Video helps your audience connect (and even buy) your product/service.
90% of people admit that video helps them in the decision to purchase and 64% admit that a video entices them to buy according to Forbes. Video helps the bottom line for product/service organizations and can mold the perception of other organizations such as: school districts, government entities, chambers of commerce, houses of worship and the list goes on.
2. Video content has much more engagement than any other type of content.
Let's face it, we're in a microwave society where every generation demands swiftness, especially when it comes to information. A 30 sec video can convey information that may take minutes or even 10s of minutes via reading material. Therefore, video is always in demand and people engage, especially on social media.